Choosing a profitable niche is REALLY hard. We launched our blog BloggersPassion on January 1st, 2010. Did you know that in 2022, we generated over $225,000 from the blog you’re currently reading? It took us 13 long years to go from zero to $225K in yearly income. In case you’re curious, here’s one of our earning reports; As you can see, we made over $450,000 just from one affiliate program. The reason behind our money-making blog is the NICHE! If you’re not serious about choosing the RIGHT blogging niche, you’ll struggle in the long run. That’s why we’ve compiled this guide on the wealth sub niches that will help you make more money. You’ll learn everything on this profitable niche list, like figuring out whether a niche is profitable and so much more. Are you curious? Let’s jump into the details. We get a commission when you buy a product via our affiliate link at no additional cost.
13 Profitable Niches List That Makes A Ton Of Money in 2023
1. Make Money Online
Making money online is hands down, the most profitable niche. It’s also the most saturated niche. But it’s one of the “easiest niches to make a ton of money” if you have the skills. We’re also in the same niche. You can literally find millions of websites and niche sites created using this saturated niche. The main reason most people jump into the “make money online niche” is this: it’s EVERGREEN. But it’s also heavily crowded. Trying to build an authority site in this niche is extremely difficult, but even if you have a grip on a tiny percentage in this market, it can literally make you an online millionaire. What are the wealth sub-niches ideas? Here are a few great wealth sub-niches you can cover in the making money online niche.
Passive income Affiliate marketing tips Blogging tips YouTube marketing Online jobs
How to become successful in this niche? Here are some of the best ways to succeed in the making money online niche. Become the go-to guy: The best way to succeed in the making money online niche is to become an expert. Most people that read about making money online can easily tell whether you’re faking it or not. You can’t follow the “fake it until you make it” concept online as it rarely works. To know more about the successful affiliate marketer, check out our case study on Pat Flynn’s net worth. He’s literally making millions of dollars every single year, mostly from his primary website. He’s genuine and offers valuable content (in the form of podcasts, articles, and videos) to his audience. Pat is successful because he became an expert at “affiliate marketing” and everything related to it. Read Top 10 Online Marketing Gurus You Must Follow to Succeed Online in 2023 Don’t brag, just blog: One of the common mistakes most people make in the making money online niche is this: they always brag. They brag about their latest gadgets, cars, motorcycles, laptops, and whatnot on social media. Yes, it’s ok to let the world know about what you’ve bought with your hard-earned money, but in the long run it won’t matter. Focus on blogging and sharing helpful information instead. Stay low key and that will be the key to long-term success.
2. Finance
One of the hottest and evergreen niches in this list is undoubtedly the “finance niche”. You can literally blog about all the hot trends like cryptocurrencies such as bitcoin, blockchain, etc., or if you’re a finance expert, you can talk about how to invest. Even if you don’t have a lot of knowledge or skills, you can still cover topics like how to save money or invest for the future. These attributes make the finance niche one of the easiest yet most lucrative industries to target for most bloggers. What are the sub-niches ideas? If you’re curious about what topics to cover, you can nichify the finance niche further to cover any of the following topics.
Personal finance Investing Forex Stocks Cryptocurrency
How to become successful in this niche? Here’s how you can succeed in the finance niche. Walk the walk: If you’re in the finance niche, you need to know what you’re talking about. You shouldn’t be telling people to save thousands of bucks if you’re already broke. Let’s take Ramit Sethi’s blog, I Will Teach You To Be Rich, as an example. This is one of the most widely read finance blogs in the world. It is read by over 1 million readers every single month and he also has a huge social media following apart from a stunning email list. Ramit knows what he’s talking about, and he’s also published a best-selling book called “I Will Teach You to Be Rich”, which teaches you how to go from zero to hero in personal finance. He already has enough credibility as a finance expert (who also graduated from Stanford University), so people listen to his personal finance advice and that’s why his blog is a massive hit now. Read: How to Make Your First $1000 As A Blogger With ZERO Online Reputation?
3. Travel
Almost everyone ranging from students to employees to businessmen have one thing in common: they all have the urge to travel. Most people even dream of traveling around the world. This makes the traveling niche a billion-dollar industry. What are the sub-niches ideas? Here are some of the sub-niches you can think about when looking to start a travel blog.
Budget travel Luxury travel Travel safety Solo travel Travel flight deals and coupons
How to become successful in this niche? Here’s how you can succeed in the travel niche. Become the travel guy: The best way to succeed in the travel niche is to become a digital nomad. You can’t work in a 9 to 5 job environment and talk about how to travel and earn money. It simply doesn’t make any sense. You need to have a passion for traveling around the world and know how to earn earn money while traveling if you want to build a travel blog that actually adds value to other people, especially travel enthusiasts. Let’s take Nomadic Matt as an example. He is a New York Times bestselling author and founder of the popular travel blog Nomadic Matt, which attracts more than 1.5 million views every single month throughout the world. He travels a lot for very cheap, and he shares his travelogue along with tips to go on holidays within a budget. That’s why his blog is a huge success in the travel niche. Read: Best Travel Affiliate Programs to Join to Earn Huge Commissions
4. Fitness
Did you know that the fitness industry in the U.S. is worth over $35 billion? It has been growing by at least 3 to 4% annually for the last 10 years because people have been gaining weight due to bad diet habits. And everyone wants to get fit, reduce fat, and live a healthier lifestyle. Most people are not bothered about spending a couple thousand dollars yearly to get fit, which is why the fitness industry is growing rapidly. What are the sub-niches ideas? If you’re wondering about what sub-niches you can cover when launching a fitness blog, here are a few great niche site ideas you can consider in 2023 and beyond.
Weight loss (this is a widely popular sub niche but you’ll need to nichify and select an even tinier market if you want to survive in the long run) Nutrition Hair loss Yoga
How to become successful in this niche? So how do you become successful in the fitness industry? Here’s how you can succeed in the fitness niche in 2023. Don’t try to be a ‘do-it-all’ personal trainer: One of the best examples to talk about in the fitness industry is Nerd Fitness, which is run by Steve Komb. He differentiated himself from the crowd by talking about unique pieces of content such as the Paleo diet, Keto diet, etc. Steve himself struggled to live a healthy lifestyle for many years, and once he was finally able to stay fit and healthy, he started the blog to share his knowledge. The great thing about his fitness blog is that he shares many case studies where you can find many success stories from his readers going from fat to fit. He also elaborates on how they became fit, lost weight, and the diet they had to achieve the results. Read: How to Write a Compelling About Me Page That REALLY Works in 2023? Read: Best Fitness Affiliate Programs for 2023
5. Personal Development
The U.S. personal development market was worth $39.99 billion in 2020. It will grow at a rapid pace of 5.1% in average yearly gains from 2020 to 2027, when the market should be worth $56.66 billion. That’s a HUGE market, right? If you’re a life coach or looking to provide enlightenment advice to people, this niche is definitely for you. What are the sub-niches ideas? Here are a few of the sub-niches ideas you can consider in 2023.
Self development Self improvement Personality improvement Getting rid of the fear of rejection, problems etc
How to become successful in this niche? Here’s how to succeed in the personal development niche. Be consistent and provide immense value: Building a successful blog in the personal development niche is hard unless you have some life experience on dealing with struggles and failures. One of the best example websites in this niche is the James Clear blog which is run by James Clear. He is also the author of “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, ” a NYT bestseller in behavior psychology. This blog has around 500,000 email subscribers and his articles are read by millions of people every single year, which makes it one of the most popular blogs in the self-improvement niche. The reason his blog is a huge success is because he’s been consistently providing highly informative articles around habits and behavior psychology since 2012.
6. Relationships
Relationships is one of the biggest industries and is growing rapidly worldwide. As the population keeps growing throughout the world, there will always be relationships between people, couples, friends, and relatives that are going to have complications. Many people worldwide are seeking relationship advice to lead a better lifestyle and to manage their marriages, relationships and so on. That’s what makes this niche a desirable niche for blog creators. What are the sub-niches ideas? Here are a few sub-niches for this niche.
Dating advice Advice on dealing with breakups Divorce related
How to become successful in this niche? Here’s the ultimate way to succeed in the relationship niche. Find out what works: If you’re a 30-year-old running a blog in this niche, don’t advise older people on how to deal with their relationships. It doesn’t work that way. Find out what really works. You can offer dating-related advice to teens or life advice to newly married couples. You can also explore The Gottman Relationship Blog which follows a research-based approach to relationships. Read: Online Jobs For Students: How to Make Money Online As A Student in 2023
7. Lifestyle
Lifestyle blogs are great if you want to target urban fashion freaks. There are a ton of ways to make money from this niche including paid sponsorships, brand collaborations, and so on. What are the sub-niches ideas? Here are a few solid sub-niche ideas you can try using in this niche.
Fashion Lifestyle advice Beauty tips
How to become successful in this niche? Here’s how you too can succeed in the lifestyle niche. Pick the RIGHT theme for your lifestyle blog: Don’t cover too many topics in the lifestyle niche. Instead, decide on the RIGHT subject and niche to cover on your lifestyle blog. Develop your own unique writing style and way of presenting your content. Take a look at the blog called A Cup of jo, which is a go-to resource for style, culture, travel, food & life. Furthermore, you can read other popular fashion blogs in this industry to see how they are making money and generating traffic to their blogs.
8. Real Estate
The real estate industry is another billion-dollar industry with many agents creating niche sites, dominating specific markets, and making profits every year. If you’re someone who’s keen on the property market, this would be perfect for you. What are the sub-niches ideas? Here’s a list of some of the best sub-niche ideas you can cover in the real estate niche.
Foreign real estate Investment properties Relocation Commercial properties
How to become successful in this niche? Here’s how you can succeed in the real estate niche. Stay up to date: You need to use technology to your advantage. If your competitors are not using blogs and online portfolios, you can use the power of blogging, SEO, and other technical-related stuff to build and grow your client base. You need to stay up to date with real estate trends and make sure to appear to local audiences (and customers), instead of trying to reach global customers, if you want to succeed in the real estate field online. Zillow is a well-known name in the real estate industry and I highly recommend you check out this blog if you are thinking of starting a blog in this niche. Read: Top 25 Blogging Tips And Tricks That Work Like a Charm in 2023Read: Top Real Estate Affiliate Programs to Try for Making Big Money
9. Gadgets And Technology
The great thing about the technology and gadgets niche is that you can easily come up with a ton of ideas (trending topics, reviews, and so on). Here are a few major benefits if you’re jumping into this niche.
Lots of demand throughout the world (ranging from laptops to gadgets to smartphones) You can find a ton of great affiliate offers and affiliate products to sell There are literally endless content creation ideas you can generate
What are the sub-niches ideas?
Gadgets Apple gadgets Phone reviews Computer Programming Computer Software, Computer Troubleshooting Operating Systems (such as Linux, Ubuntu) And the list goes on
How to become successful in this niche? Here are a few top tips to succeed in the gadgets and technology niche. Create in-depth content as frequently as possible (hire writers if needed): If you’re starting a blog in a technology or gadget-related niche, you should hire multiple writers to be able to create articles and tutorials around the topics you cover. The technology niche demands constant updates, reviews, and tutorials – so you’ll need to create lots of content. You won’t be able to handle it as a solo writer, so you’ll need a few content creators to manage your content. It also means that you should be ready to invest money and effort into making your blog successful in this niche. One of the best examples in the technology niche is Wirecutter, which was sold to The New York Times for over $30 million dollars. That’s a ton of money for a site that mostly covers technology-related stuff, right?
10. Food
The food industry is growing rapidly and it will only keep going up in the near future. One can start a food niche blog in less than 30 minutes just by paying the yearly $50 or so, and in return, you can monetize the food blog in many ways. So if you enjoy cooking then this niche could be for you. What are the sub-niches ideas? Food blogging is a very broad niche, here are some of the best topics you can cover if you are thinking of starting a food blog.
Wines and champagne Craft beer Exotic cuisine Cooking Home-cooked meals Health foods, superfoods Baking Recipes Kitchen equipment Veganism and plant-based diet Coffee or tea
How to become successful in this niche? 9 out of 10 bloggers don’t make any money at all from their blogs. To become successful at food blogging, you’ll need to focus on building an audience and finding the right monetization strategies right from the beginning. For earning potential, you can take advantage of advertisements, sell eCookbooks including your top recipes, make video tutorials, sell relevant affiliate products or your own physical products, create courses, and so on. Take a look at the blog called Pinch of Yum which is generating a hell of a lot of money from food blogging. They give out free eBooks with their top 25 recipes in order to build a relevant audience, and they have a shop section where visitors can buy cooking utensils and other relevant products. Pinch of Yum also takes advantage of advertisements to make money from this blog. Furthermore, they have also started Food Bloggers Pro, a paid program that helps you learn how to start, grow, and monetize your food blog. So, what are you waiting for? Replicate it with your own creativity.
11. Entertainment
Do you like watching movies, TV, web series, or nightlife? Then you already have a lot to blog about. There are several effective methods you can use to present your content, this includes evergreen articles, videos, news-type, image-heavy content, etc. So set up your entertainment blog today and become the ultimate resource in your category. What are the sub-niches ideas?
Movies TV shows Funny cat videos Theater, opera, and ballet Stand-up comedy and improvisation Upcoming events
How to become successful in this niche? Entertainment is a huge category and you will have to narrow down your niche a bit to stand out. Though it won’t be enough to write about only entertainment stuff. You will need to find your target audience and local venues. Whether you want to write for travelers, local readers, nightlife, and so on, you must plan accordingly. And to make money online you can use Ad networks, affiliate marketing, sell digital products (EBooks, gated content, online courses), sell physical products, create a service, and so on. The very first blog that came to my mind while writing about this niche is Perezhilton which is a very popular blog. This blog covers celebrity news, entertainment news, & gossip news. If you haven’t heard about this blog, go and check it out. You will learn a lot about how to become successful in the entertainment niche.
12. Pets
Love and awareness towards pets is increasing day by day which is a really good thing. More and more people are adopting pets these days, loving them like they deserve and taking care of them more seriously. Because of all this, there is a huge demand for pet food, toys and equipment, which can help you earn hundreds of thousands of dollars. So if you love pets this niche is undoubtedly for you. What are the sub-niches ideas? Like any other niche, this niche is also associated with several sub-niches and products you can sell to earn a huge commission. Some of them are listed below. Take a look at these cool ideas to start your blog around pets.
Cats, Dogs, Ferrets & Rodents, Birds Dog Training Pet Food & Treats Special diet food for pets Pet Toys & Entertainment Pet Clothes & Accessories Furniture (trees, beds, scratching posts) Leashes and harnesses Exercise equipment Carriers
How to become successful in this niche? There is huge potential in this niche and you can make money blogging by supplying pet food and other material. But the thing is, you have to build trust with your audience first as pet lovers take their pets’ health very seriously and will only buy from you if they can trust you. I came across a site called Pet Life Today which is doing a tremendous job in the pet niche. Not only do they offer a wide range of products, but they also include pet care advice, tips, and product reviews. For these reasons, they are able to sell their products like hotcakes. Services like Pet Insurance and Ask The Vet make it a one-stop solution for any pet related needs. And I’m sure if you start a blog and take inspiration from this blog or any related blog, this could be your most profitable niche.
13. Gaming
Video games have become an irreplaceable part of our life, especially for the young generation. You would be amazed by knowing that 2.5 billion people play games worldwide and the gaming industry will be worth around $256 billion by 2025. These facts clearly show that it is one of the best niches to target if you are looking for a profitable blogging niche. If you have any interest in gaming and enjoy playing them, go for it. Earn while playing games and getting others to play. What are the sub-niches ideas?
Video game tutorials for beginners Game walkthroughs and tips Strategy game best practices Card and board games Outdoor games
How to become successful in this niche? To become successful in the Gaming niche, planning plays a crucial role. That includes choosing which games to blog about (mobile, PC, PS4, Xbox, etc.), the purpose of the blog (news, guides, commentary, reviews, curation, etc.), and game selection. Furthermore, you need to come up with full-proof monetization strategies. The first and basic method you can use is Banner ads and their cousins which will make you a decent amount of money. But your main focus should be on affiliate marketing, you can promote hosting services to help other people start gaming blogs. Take a look at this blog, IGN short for Imagine Game Network, which is a one-stop destination for gaming. Follow this blog or other relevant blogs to do competitor research and develop a profitable niche for your own blog. Recommended: 15 Best Gaming Affiliate Programs to Promote from Today
How to Pick A Profitable Niche?
First things first. What makes a niche profitable? How can you decide whether a niche makes money or not? Deciding on a proper niche is extremely important before you start a blog. If you launch a blog without focusing on the right niche, you’ll face many problems in the long run. So to avoid issues building a profitable blog, here are 3 important questions you need to ask before entering into any niche.
Skills Passion USP (unique selling point)
- Do you’ve skills for the topic you’re going to cover? Our blog, BloggersPassion, mostly covers SEO, blogging, and affiliate marketing-related stuff. I’ve been into SEO for more than a decade and have been making decent affiliate sales for years. It simply means I have both SEO and marketing skills to run a blog in the SEO and marketing industry. That’s why this blog is able to generate over $10K in income every single month. If you want to succeed in any niche, make sure to acquire the skills needed or go for a niche you already have the skills for. For instance, if you’re a life coach, you can quickly build a better blog if you blog around the “personal development” niche instead of going for a real estate or technology-related niche. Are you getting it?
- Do you’ve passion for the topic? Are you willing to write blog posts (do videos, guest posts, promotions, etc.) on the blog topic for at least a year or two? If you can write content on a topic for a year or two even if you’re not making any decent income, then we can assume you have a passion for it. Passion is extremely important when starting a profitable niche because you need to invest a ton of effort and money into blogging (ranging from web hosting to email marketing to SEO if needed). And it will take at least 1 or 2 years, sometimes even more, to make thousands of dollars from your blog. So if you’re not passionate about the topics you’re going to cover, it will get really difficult for you to continue. Read: Top 10 Blogging Mistakes to Avoid As a New Blogger in 2023
- How can you differentiate yourself from the competition? You need to stand out from your competitors no matter what niche you are in if you want to succeed. The competition is always fierce and you won’t be able to succeed without being “unique” compared to the rest of the crowd. Here are a few things you can do to stand out in any niche. When everyone zigs, you zag: It’s a simple yet very effective way to stand out: when everybody zigs, you zag. It simply means that for example, if everyone else in your industry is creating blog posts, you create videos. If everyone’s making video tutorials, you can start podcasts. If everyone’s creating 2000 word articles, target 5000 or even more words. That’s how you’ll be able to stand out from your competitors. Build an authority site, not a niche site: This whole post talks about focusing on a narrow niche, but that doesn’t mean you should create 50 to 60 posts and forget about it. Gone are the days where you can create 100 blog posts and wait for the traffic and sales to come in. You need to build authority sites to generate more traffic and sales from search engines like Google. You need to create content that attracts links, social shares, comments, and so on. That being said, here’s a 3-step unique illustration that shows you how to come up with an ideal profitable niche site. As you can see, there are 3 main components involved in finding a profitable niche which include;
High market demand Low competition High income potential
Now let’s briefly talk about the things listed above so you can better understand how to pick a profitable niche that will make money in 2023 and beyond.
- Market demand: The market demand should be really high no matter what niche you’re going to enter. The market demand trend should also be either constant or going up (so that you don’t have to worry about the future). The best examples include fitness, making money online, and finance niches as they are evergreen. People are going to be looking for valuable information and great products even after a decade or two in one of these industries, so the market demand will always exist. You can simply use tools like Google trends to find and analyze the market demand and trend for any niche you’re going to cover. Read: How to use Google Trends to make money online in 2023
- Competition: It doesn’t matter what niche you’re going to pick, you need to be careful about the competition. The less competition there is, the more chances there will be for you to build a blog that generates more traffic and sales. But here’s the thing: when you’re going for a high market demand niche (as discussed in the point above), there’ll definitely be more competition, right? So how can you find low competitive niches? The key here is to nichify your market. Go deep and target a very narrow niche, which is the key to success. For example, instead of going for a weight loss niche, you can go for a narrow niche like “weight loss for real estate agents”. Does that make sense? That’s how you can target a niche that has high market demand yet low competition.
- Income potential: This is a no-brainer since we all start blogs and niche sites (or authority sites for that matter) for one main reason: we all want to make a profit. So the niche you’re going to jump into must be able to produce high returns in the long run. Here are a few important questions regarding the top profitable niches to make money in 2023 and beyond.
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Final thoughts on the most profitable niches list
Picking a niche website is not easy especially when you’re just getting started. That’s why we’ve created the most profitable niches list that will really help you make money in 2023 and beyond. → How to make money online→ Personal Finance→ Fitness and health→ Food and lifestyle → Wireless devices (such as wireless Bluetooth speakers)→ Fidget spinners→ Wearable devices→ Smartwatch accessories→ Posture correction belts and the list goes on → SEO→ Content and keyword strategy→ Your promotion and monetization channels → CPC value (cost per click, the more the better)→ Search volume (monthly searches, the less the better so you can compete with fewer sites) Passion, skills and market demand – these are the 3 things you always need to consider before jumping into a niche if you want to succeed. If you like this post, please share it with others. If you’ve any questions, feel free to ask them in the comments below.